Digital identity
A Movember campaign at public scale.
We designed and built an AR campaign for Gillette Europe during Movember, used by the public across social channels.
Why this stack
Built for public scale.
- Spark AREffects that run inside the social apps people use.
- Moderation controlsBrand-safe participation in public.
- Tested for peaksValidated under real-world campaign load.
Clients
Gillette EuropeSector
Digital identityDelivered on
Web, Spark AR, SocialAverage time to launch
Around 6 weeksThe brief.
Gillette wanted people to join a men's health campaign by creating and sharing AR effects. It had to work for anyone, at public scale, within a fixed campaign window.
Our involvement
- DiscoveryGoals, users and constraints mapped.
- DesignJourneys and interfaces designed and tested.
- BuildApps and platform built, reviewed and tested.
- LaunchReleased for real-world use.
What we built.
AR effects
Shareable effects built with Spark AR.
Public participation
Designed for anyone to join in and share.
Moderation
Controls that protected the brand in public.
Ready for peaks
Tested for real-world load across the campaign.
The result
A campaign that ran without interruption, helping Gillette support men's health during Movember.
Live across social channels
Consistent on every platform
No interruptions in the campaign window
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