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Interactive packaging

Packaging that talks back.

QR-driven content platforms for Lyft, MAC Cosmetics and Loaf, turning products into live digital touchpoints. For MAC, we took over an existing platform.

New builds and a takeoverWeb appDashboardAPI
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Packaging that talks back.

Why this stack

Built for every scan.

  • Dynamic QRChange the content without reprinting.
  • Central content platformProducts managed across regions in one place.
  • Scan insightReliability and performance tracked continuously.

Clients

Lyft, MAC Cosmetics, Loaf

Sector

Interactive packaging

Delivered on

Web app, Dashboard, API

Average time to launch

Around 2 months

The brief.

Packaging had to become a live way to reach customers after purchase, working at scale across regions and without friction at the point of scan.

Our involvement

  1. DiscoveryGoals, users and constraints mapped.
  2. DesignJourneys and interfaces designed and tested.
  3. BuildApps and platform built, reviewed and tested.
  4. LaunchReleased for real-world use.
  5. TakeoverFor MAC Cosmetics, an existing product picked up and moved forward.

What we built.

Dynamic QR

Content that updates without reprinting.

Content dashboard

Product content managed across regions.

Scan insight

Scan reliability and content performance tracked.

MAC takeover

An existing platform picked up and kept running.

The result

Product content teams can update any time, run as a system rather than one-off campaigns.

Content updates without reprinting
Reliable scans across regions
Managed as an ongoing system

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